Nike and the Nationwide Football League won the city’s top rated retail

in shop142536 Thu Jun 15, 2017 3:45 pm
by Search123 • 25 Posts

nike trainers sale With Cushman & Wakefield brokers quarterbacking each transaction, deals for Nike as well as the Nationwide Soccer League gained the city’s major retail brokerage prizes for 2016. The Real Estate Board of New York’s retail awards were handed out on Tuesday evening to Joanne Podell of Cushman & Wakefield for the Nike transaction at 650 Fifth Ave., and to Kenji R. Ota, also of Cushman & Wakefield, for the NFL deal at the upcoming 20 Times Square. Podell took home the key award for the Most Ingenious Retail Deal of the Year that demonstrates exceptional broker acumen including ingenuity and creativity. Her intriguing entry was titled, “From the Back of a Napkin to a Flagship: How Ice Cream Sundaes Brought Nike to 650 Fifth Avenue.” nike trainers sale uk First-time winner Ota, an executive director, took home the Most Significant Retail Deal of the Year, which recognizes the overall characteristics and importance of a deal to the New York City retail market. His entry was titled, “Finding the Endzone - How the NFL Connected with Cirque du Soleil for a Times Square Touchdown” at 701 Seventh Ave., aka 20 Times Square. At the greatest moment of Kevin Durant’s basketball career, Nike took a timeout from the celebration to respond to television hucksters. And to sports-talk radio blabbers. And to loudmouths on Twitter. Just moments after Durant’s extraordinary, inspired and beautiful play helped him earn his first NBA title - while leading the Warriors to their second in three years - the nationwide broadcast cut from scenes of pure joy to a 60-second Nike spot featuring fictional haters and doubters, screaming into microphones about Durant’s failings. He proved them wrong, see. They missed the true story about Durant. Joke’s on them. But please, spend these pristine 60 seconds thinking about all those haters and doubters. nike trainers sale mens It took us from the very best part about sports to one of the worst: ugly, personal and shallow arguments made for the sake of argument. Plus the ad closed with a simple tagline, Debate This, an obvious retort to the worst motto in sports: Embrace Debate. That’s the motto for a bad television show, but it also represents the grossest impulse in modern sports media: to take a contrary position merely to be on the other side, and then to argue that position into a fine powder of concentrated pique, without humor or tact or subtlety. Durant’s win - and he took the Finals MVP trophy, too - was about genuine emotion at a career summit. Nike’s response was about fake outrage. Okay, it’s just an ad. It was just a minute long. Durant’s genuine emotion continued during the commercial break, and presumably for hours and days and weeks and months after those 60 seconds. nike trainers sale womens But the goal of all these Embrace Debate shows is for the hucksters to attach themselves to superstars, so that everything LeBron James does makes you think of a man named Skip, and everything John Wall does makes you think of Colin Cowherd, and everything Kevin Durant does makes you think of Stephen A. Smith. Public attention is their scoreboard, and it lights up with crooked numbers every time you look in their direction.

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